New Campaign Challenges Portland, Or Women to Get the Best Care from Their Health Providers

Nature Cures Clinic Launches Our Moment of Truth™ to Improve Women’s Health Conversations, Outcomes

 [Portland, OR] – A recent study of more than 1200 women in the United States found that despite expressing satisfaction with the health care services they receive, many women, including here in Portland are not getting what they say they want from their health care team, or having important conversations that may help ensure their health and wellness.

To combat these potentially harmful gaps in women’s health care, Nature Cures Clinic has launched Our Moment of Truth (OMOT), a local initiative encouraging women to become active participants in managing their health and learning more about the full range of options available for their needs.

As part of the campaign, Nature Cures Clinic is urging women to examine the type of health care they are receiving, evaluate what they want from their health care experience, and ensure important conversations with their provider take place. The initiative also encourages women to become aware of all their health care options by highlighting the woman-centered, evidence-based model of care provided by midwives during important health events throughout women’s lives, including puberty, family planning, pregnancy, birth, and menopause.

“Women can play a critical role in getting the optimal health outcomes they want by ensuring they are well informed on all of the types of providers available to them, including midwives here in our community,” said Sarieah Macdonald, CNM.  “But women can only succeed in getting the best care possible when they have the best possible information available to them. No one should settle on care that doesn’t meet their needs or give them exactly what they want.”

The OMOT campaign was created based on the results of a 2012 survey conducted by the American College of Nurse-Midwives (ACNM), which found that when women visit their health providers, a number of conversations that are critical to ensuring sound, comprehensive care simply aren’t happening.

According to the survey of women between the ages of 18 and 45, a number of major health issues are being overlooked during provider visits, and women may be leaving appointments without vital health information they need.

Despite 85% of women saying they were somewhat to very satisfied with their care, when the same women were asked about the types of services they wanted and were receiving, their responses painted a much different picture, and showed that many women aren’t actually getting the services they want.

In particular, while 65% of women said they want a health provider who offers family planning advice after a previous birth, only 13% received this information. Additionally, while half of respondents said they wanted a provider who offers a choice of birth settings, not just a hospital birth, less than a quarter of women were given these options.

The survey also found that areas women’s providers were not addressing or discussing with them included how to maintain health and wellness during pregnancy (62%), preparing for motherhood (80%), and birth control and family planning (87%).

Midwives are a solution to these gaps in health discussions and services, and OMOT aims to ensure women are given a complete picture of midwife-led care to prevent misunderstandings associated with midwifery that have stopped women from seeking out their services.

“A lack of information about midwives prevents women from seeing a provider who can give them a comprehensive, personalized range of services during critical health events throughout their lives, not just centered around maternity care and birth, but also during adolescence and through menopause” said Macdonald.  “Women deserve a health provider who presents a spectrum of care options. Understanding all available care options will allow women to play a more active role in their own health decisions and outcomes.”

Visit to learn more about how the high-quality care of a midwife can address women’s needs, and to learn about midwifery resources in Portland, OR.

About Our Moment of Truth™: A New Understanding of Midwifery Care

Our Moment of Truth™: A New Understanding of Midwifery Care presents midwifery as a solution for many women who are looking for more out of their care. Recognizing that many women are not receiving the care they desire, Our Moment of Truth™ challenges women to evaluate what they want from their health care experience and become aware of their full range of options. Our Moment of Truth™ offers women the information and tools they need to ask the right questions of their provider and have an important dialogue on critical health issues before moving forward with a care plan. Explore Our Moment of Truth™ tools and resources for finding desired health care at

About Midwifery care at Nature Cures Clinic:

About the American College of Nurse-Midwives
The American College of Nurse-Midwives (ACNM) is the professional association that represents certified nurse-midwives (CNMs) and certified midwives (CMs) in the United States. ACNM promotes excellence in midwifery education, clinical practice, and research. With roots dating to 1929, our members are primary care providers for women throughout the lifespan, with a special emphasis on pregnancy, childbirth, and gynecologic and reproductive health. ACNM provides research, administers and promotes continuing education programs, establishes clinical practice standards, and creates liaisons with state and federal agencies and members of Congress to increase the visibility and recognition of midwifery care. Visit for more information.


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