We’re examining superfoods again here at Nature Cures Clinic.
Today we’re taking a look at the massive marketing campaign that’s surrounding one little Brazilian berry, acai.
When it comes to foods that contain high levels of antioxidants, acai is the popular new kid on the block. Lab studies show the fruit to contain high levels of antioxidants — which are thought to protect against cell damage, and in turn heart disease, neurological disorders, and a number of cancers. In one clinical trial, consuming acai increased the blood antioxidant levels in a group of healthy volunteers.
That’s one study that we know about — but from the wealth of claims about acai on the internet, you might believe there’s been a lot more research done.
Among the claims: acai will miraculously help you lose weight, cleanse your colon, and enhance your sexual desire. All claims that have not been verified by a reputable source.
And not only that — there’s the danger of falling prey to a “free trial scam.” When you search “acai” on the web, you will be directed to a dozen or more sites offering a free trial for the “acai berry weight loss” products. Numerous people have complained about being charged hundreds of dollars for this supposed “free trial,” and there are now lawsuits against the makers of the products in several states.
So should the overzealous marketing of some unscrupulous businesspeople make you shy away from eating acai?
Let’s get back to the basics. Acai is still a fruit, and no matter the overblown claims, putting more fruits and vegetables in your diet is hardly ever a bad thing. It is always a good idea to stock up on antioxidants. To ensure you’re buying acai with the most nutritional value, make sure you are buying 100% pure acai and not a product mixed with other ingredients. Also, the acai you eat should be from pulp, not the acai seed.