Tens of millions of people drink diet sodas every day as a way of cutting their calories. The conventional wisdom is that diet beverages won’t cause weight gain, since there are no calories in them. This is unlike regular sodas sweetened with sugar or high fructose corn syrup, which can contain the equivalent of several teaspoons of sugar per single serving.
New research, though, has cast doubt on the notion that diet sodas help with weight loss. In fact, it could be that drinking artificially sweetened, no-calorie drinks are making weight loss even more difficult.
Two researchers at Purdue University, publishing in the Journal of Obesity , found that the body uses “sweetness” as a way of monitoring the number of calories taken in during the day. As we grow, our brains learn to regulate our hunger by assessing how much sweetness we have consumed, since sweetness has for millenia been associated with calories. Evolution has equipped us with a brain that helps us consume the amount of calories we need each day.
However, low- or no-calorie sweeteners interfere with the brain’s ability to judge how many calories have been consumed. When sweet taste has no calories, the brain does not learn to associate sweetness with high calories. As a consequence, there is an increased tendency to overeat sweet foods, regardless of their calorie content. The brain doesn’t “know” that sweet taste also has lots of calories.
The food industry would like to have us believe that weight loss is as simple as eating fewer calories. But the rate of obesity has risen right along with the popularity of diet foods and drinks. A sensible weight loss plan doesn’t simply lower the total calories eaten, but utilizes therapies that change how your body processes the calories it gets.
If you would like a weight loss plan that is specifically tailored to your body, a plan that doesn’t just shed pounds, but also enhances your vitality, send a note to info@naturecuresclinic to schedule a visit with a clinic physician.